How it all began

Like so many other things in this midwestern college town, it all started at the Goodbye Blue Monday coffeehouse, where Northfield’s glitterati and those with no visible means of support come to bond over lattes.

During an otherwise typical morning coffee hour in 2002,  Davis and Freud were introduced by a mutual acquaintance, and the conversation quickly turned to… wool. Tracy Davis was the owner and proprietor of a retail gallery which sold antique and contemporary oriental carpets, and Danielle Freudenthal was the Vice President of Marketing for the last fully vertical woolen mill in the USA. One thing led to another, and a by 2004 the two had established a company to produce hand-knotted woolen carpets. The rest, as they say, is history.

Originally published 3/10/2009